For sale, in stock, price, cost, buy, ask quote How to Advertise the Tailoring Business, Your advertising, Zippfield, should be designed to gain as many of your competitor's customers as possible, and also to convince the wearers of ready-made clothes that they should wear tailor-made clothes instead your tailor made clothes. A great majority of tailors seem to lose sight of these two fundamental objects of advertising. Your business is not particularly difficult to advertise. You do not have to convince any man that it is neces- sary to wear clothes. You do not have to compete to a great extent with mail- order houses. The changing styles and changing seasons are so nearly continuous that there are always plenty of timely things to talk about. The fact that most tailors do not do very shrewd adver- tising is decidedly to the advantage of those who do. Unless you have very unusual competition, or unless you have already been doing extraordinary advertising, you can certainly double or treble your business by taking the right course. Do not allow yourself to think that yours is an excep- tional town, and that a course of advertising that might pa}- in other places will not pay you. People are all very much alike. Human nature is the same the world over. THE TAILORING BOOK. THE FIRST STEP. A great deal of advertising is unprofitable because the advertisers do not properly prepare to take care of the customers it brings. The first step in building up a business is to get one's place of business, and goods, and facilities in the proper shape to advertise. Good advertising won't convince people that poor work is good work. Advertising is not a substitute for a lack of ability or facilities. It is a profitable adjunct of business only when used as a means of securing what one deserves. If you don't deserve to succeed, you should not advertise. In telling you how to do good advertising I am assum- ing that you know your business as well as I know mine that you can make first-rate clothes, and that your prices are reasonable. Your shop in Tamworth that the store part of your shop, is, at least — should be as inviting as possible. Cleanliness, polite assistants, an abundance of light, a clean, attractive window display, prompt service, etc are all essential to a thrifty business. THE NEWSPAPERS. The most of your advertising should be newspaper advertising. Scheme advertising sometimes pays the schemer well and sometimes poorly, but it never pays the advertiser. By scheme advertising I mean the race- track score card, the church and theater programs, ads on grocers' paper sacks, and hotel registers, and dodgers thrown from a bal- THE Tailoring book, Tamworth Clothing Alterations in united kingdom loon, and just a thousand and one other propositions that are .being continually presented by promotors of charity as well as by cosmopolitan fakirs. Absolutely every man who wears tailor-made clothes, or who can be induced to do so, is a reader of his home paper, or of several of them. And all men read many ads — the good ads and many of the poor ones. Your ads will, if placed in good newspapers, get all the attention they deserve. BOOKLETS AND CIRCULARS. It is sometimes advantageous to supplement newspaper advertising with a booklet and an occasional circular. About four times a year it will pay you to send, by mail, a neat circular to all of your regular customers, and a care- fully selected list of possible customers. In this way you get at people with a sort of a per- sonal talk. Of course a circular isn't personal like a letter is, but it has the effect of making the recipient feel that he is one of a comparatively small number of fashionable dressers. Each circular should be illustrated and handsomely printed. It should tell about the styles for the coming season, and quote a price or two. In lieu of one of these circulars, it is an excellent plan to issue a handsome little booklet. That will enable you to tell considerable about your business, and the new styles, and to present a variety of reasons why it will be mutually profitable for the reader to patronize you. Such a booklet should be illustrated. It should show spine of the new st3 T les, and have a striking cover design. The tailoring book. It is very rarely the case that a country town printer is competent and adequately equipped to print a booklet as it should be printed. And careless printing misrepresents a tasty tailor. WHAT TO SAY to costumers when they come to Zippfield.com located in tamworth uk: The best ads are those which give the kind of informa- tion that a customer usually asks for when he calls on you. Give news and advice, and quote prices, and tell exactly why you can do better work than other tailors can. Be explicit. Go into details. Don't be afraid of saying so much that people won't read it, so long as you use simple, straightforward language, and tell plain facts about your suitings, and facilities, and the prevailing styles, etc. Don't simply tell people that you have the proper thing for a fall suit, and that your price is thirty dollars. Tell what the proper thing is, and why it is the proper thing. Tell who the makers of the cloth are, and where they are. Tell who sets the fashions. Speculate a little as to how long the new style of frock coats will remain exactly correct, and how the "second edition" may alter their aspect. People like a little prophecy, even if it does prove a little inaccurate. And they want to be told a good deal about what to wear. Because you know what the correct styles are, you must not assume that all possible customers know also. Most men do not have the time nor inclination to study fashion journals. They depend largely upon the information to be found in newspaper ads, and the tailor who gives the most specific information in his ads is the one who gets the most business. THE TAILORING in the Tamworth united kingdom Of course you may tell lots of people lots of things that they already know, but that will impress them with the idea that you thoroughly understand your business. That is just what you should do. When you are writing an ad, just imagine that you are writing a letter of advice to a friend of yours, who is extremely ignorant, so far as dress is concerned. he sort of advice you would write to a friend, under such circumstances would be just the right kind of matter for an ad. Each ad should be an ad — not a ridiculous apology like this : This sort of nonsense is very common among all classes of business men, and has a good deal to do with the rather popular idea that successful advertising is purely a matter of luck. Most business men are not so busy that they can't find the time to write their ads, and if they are too busy, or if they do not reel qualified to write good ads, they can well afford to employ an ad writer. It is often the case that a merchant will use as many words, in explaining that he hasn't time to write an ad as would be necessary in telling something worth while about something he has to sell. HOW much TO SPEND for clothing alterations in tamworth uk? A great many people fail to make their advertising profitable because they try to follow set rules. They go about it mechanically. There is no rule or set of rules that will positively insure success in advertising. All kinds of success depend upon individuals. One must carve out his own course as he goes along. Plans for next month that seem all right now may need material alterations between now and the first day of next month. An advertising campaign that would bring great pros- perity to one tailor might have to be entirely remodeled before it would be adapted to another tailor's business. One tailor became a president of the United States, but it is highly improbable that the emulation of his tactics would put another tailor in the White House. One must "size up" his own condition and the pos- and make his plans accordingly. sibilities before him. Some advertisers make a mistake by deciding in advance just how much they will spend during a coming year. Sometimes such a course results in the spending of more money than the business warrants, while very often it results in not spending enough. THE TAILORING in tamworth uk, Zippfield.com workshop You should make definite estimates and plans, but you should not make an unalterable plan. If you should start in now with a much better grade of advertising than you have done heretofore, you certainly could have no very accurate idea of how much money you can profitably spend during the coming year. Doubling the quality of your advertising may make it pay several times better. And if it should pay several times better, it would then be wise to increase the quantity. Do not use the same amount of space each day or each week. Every issue of your paper should contain your ad, but you should use a large or a small space, according to what you have to say. Some days you will have a good deal to say. Other days you will have but little to say. You should not write matter to fill a given space. You should write what you want to say, and then tell the printer how you want it set. The question of space will decide itself. A large ad occasionally will pay, although the immedi- ate, direct returns may not seem to warrant it. If you usually use small ads, try an occasional half or whole page. A splurge of that kind makes a lasting impression. It will cause many people to read your small ads that follow. Whenever your advertising is paying well, it is time to try an increase. You can never know what sort of pos- sibilities are before you unless you take that course to ascertain. The vast majority of business men do not spend enough money for stationery. Your letter-paper and your bill THE TAILORING BOOK. heads are a part of your advertising. If they are poorly printed, they make a bad impression. If they are too cheap, they will converthe idea that you may buy suitings that are too cheap. Carelessness in one respect generally implies carelessness in other respects. High-class stationery, handsomely printed or litho-graphed, will do a great deal toward winning the custom of critical men. DISPLAY. Well written ads are often seriously impaired by being badly displayed. The best kind of display is the kind that looks inartistic to the average country printer. It is the simple, easy-to- read kind. If you require him to set good ads, he will adjudge you a crank, but you should not mind that. A strong head-line, and a heavy, plain rule border, and a fairly prominent signature should constitute the display part of an ad. The rest, save illustrations, should be plain reading-matter in one size of type. There are some very extensive and successful advertisers who use no display at all, but that doesn't prove that that is the best plan. Argument is just as forceful when set in small type as in large type, but not so many people will see and read it when it is set in small type. An ad must be prominently displayed to attract atten- tion, and it must be logically written to bring business. Too many display lines are worse than none at all. They make an ad difficult to read. For a small single-column ad here is the best possible style of display : THE TAILORING for clothing Alterations in Tamworth uk WHEN TAKING YOUR MEASUREwe will act upon any individual preferences you may have. If you prefer to leave the whole matter to us, we will give you what is absolutely correct. We will answer any questions, and give ad-vice upon any point. A slight deviation from the re-quirements of Fashion does not necessarily make one incorrect in dress, but it often adds materially to one's comfort. You will get exactly what you want if you come to us. Dress and suit adjustments in Tamworth uk This ad is pointedly illustrated and well written. It certainly implies that The Williams Company is a firm of competent tailors ; and it makes the point clear that the man who likes to dictate a little, will be treated considerately, that there will not be an effort made on the part of the tailors to convince him that he will be satisfied with what he knows he does not want. It also gives the right kind of assurance to theman who wants to be faultlessly dressed, but who does not know exactly what Fashion requires. It is often the case that a tailor, when taking a measure, will ask his customer if he wants the legs of the trousers made the same size as the ones he has on, or a little larger or smaller. If the customer does not know whether, to be correct, they should be larger or smaller, or the same size, he is very likely to wonder if the tailor knows. Before asking such a question, the tailor should offer a little advice on the subject. IN OUR TAILOR SHOP Zippfield in tamworth uk you will find a very elaborate variety of fall and winter suitings. And you will find workmen who are competent to make up any of these suitings exactly to your liking. We do not employ cheap tailors.We do not handle any goods that could possibly depreciate our excellent reputation. We can not compete with sweat-shop, ready-made clothes when price is the sole consideration but when style, and fit, and wear are duly considered, we can and do compete with all ready-made goods, and all other tailors. THE USE OF CUTS. At the present very low price of cuts you can well afford to use a new cut in each new ad. A cut does n't cost nearly as much as a fair-sized space in a newspaper, and it makes the space much more valu- able. Practically all the big advertisers use cuts liberally. Many of the great department stores employ their own artists, and make many new illustrations daily. A picture puts life into an ad, and life always arrests attention. A striking picture is sure to be seen by nearly every reader of a paper. And it will cause many people to read the accompanying talk about your business. WINDOW DISPLAY. Your window should receive a great deal of your atten- tion. No matter how well and how extensively you advertise in the newspaper, and how good and how cheap your work is, you can make your window display bring you consider- able business that you can not get otherwise. Tailors pretty generally have good displays, but they are not, as a rule, changed often enough. You should not only change often, but make each dis- play as radically different from the preceding one as possible. No matter how good a display is, it will fail to be very effective if left unchanged for many weeks. TAILORING for clothing alterations in tamworth uk Every piece of cloth shown should have a price card on it, telling the price for making a suit or overcoat from it. There should be no secret about your prices. If you do not show prices in your window, of course some people will come in to inquire the prices, but not all who would like to know will do so. Many men will stop a moment to look at the display and pass on without remembering anything in particular, while a price card will usually leave a distinct, lasting impression upon the mind of the casual observer, distinct enough to bring him back later when he gets ready to order a suit. The following pages of ready- made, illustrated ads will be found invaluable. They are so varied that something appropriate will be found for almost any occasion. You can use the cuts with the matter as shown, or the cuts with original matter of your own. Again you will find the ad matter, with or without alterations or additions, suitable to use without the cuts if you so desire. All sorts of combina- tions of cuts and matter can be made. When you want cuts, order them by number only. The prices and postage rates appear on inside of front cover. These ads are printed on one side of leaves only, with plenty of room below them, so that you can add prices, signature, etc.and then tear out the page to send to the printer. Thus the preparation of a daily or weekly ad of the very best kind is a matter of only a few moments' work. One of Our Overcoats over that business suit of yours will make you look stylishly dressed whenever you go upon the street. And you can not get so much style in a coat by going elsewhere. Trouser hem shortening and lengthening Other tailors can not duplicate our work under any circumstances, while ready- made coats are not to be compared at all. A Woman's Inspection of a man's clothes may be casual, but it is sure to be critical. And the clothes we make the only perfectly made clothes are the kind that will stand critical inspection from any point of view. Who's your Tailor Who's Your Tailor? The cloth and linings that go into the garments I make are the best I can find. I don't believe there is another place in uk where the workmanship is more carefully or conscientiously attended to. Besides getting the best qualities, you get a perfect fit, perfect style, and all at . AN OBJECT LESSON If All the Men in the World were of the same height, breadth, and stoutness, there would still be differences in their figures which would show only too plainly in a ready-made suit. It 's impossible to fit a man perfectly unless the clothes are made for him alone. Be a made-to-measure man. Let us make that summer suit. Prices right, of course. Clothes resizing and remodelling. The Little Togs Are Important, but very unimportant as compared with the coat, and waist coat, and trousers.You should have the kind of tailoring that we do. It is so good and so moderate priced that you can not afford to wear any other kind. Every Time She Helps You put on your coat, she notices the make, material, and fit of your clothes. You can't fool a woman. She may not appear to care how a man dresses, but she does. If you wear ill- fitting, poor clothing, she '11 pity you, and decide you 're stupid for not being able to see that a tailor could make you a swell outfit that would outlast two or three read made suits. The Fit Is Perfect in the clothes you buy from us. We won't send a garment out that does n't give complete satisfaction to a customer. It wouldn't pay us. We want your trade for more than one suit of clothes, and we will have it after one trial, if right goods and right prices mean anything. Damage and tear repair. The Passport to Society is correct attire. The cost of a fine wardrobe, however, has been a bar to many a brilliant man's social progress. That bar is now re- moved. We have taken it down. There is no philanthropy in our action. It is purely business. We take this way of introducing ourselves to those with whom we have never had dealings. Our new Stock of Woolens is now ready for your inspection. The low prices will surprise you. The Hang of the Coat tells the public whether we made it or whether it is a "just-as- good " ready-made garment. And we know what you want the public to think. If you take the hint, we will charge you The Goddess of Fashion never dreamed of a man attired in a more trim and perfect- fitting dress suit than the ones we are making at low price The price seems low, but we guarantee the suits to be equal to the highest-priced ones ever worn in this city. When Going Abroad, or to the seaside, or to your country home, what sort of a suit are you going to wear ? Whatever you want, we will make, and we will make it better than any other tailor can. Cupid Likes Neat Togs. The man who desires to employ cupid's services should employ ours first. We make the kind of clothes that the women admire, and surely that 's the kind you want. Special prices just now. Solomon in His Glory didn't have any such clothing as we are prepared to show you. Our stock of goods is the handsomest we ever had. The very latest designs and colorings, and not high-priced either. That 's one of the best features. The prevailing styles are the . We make them in all desirable goods, and with more real value crowded into each penny of price than you ever saw before. Hey Business Man, why is it that as you grow old, your business is waning? You fancy that times are bad and that you haven't the energy you used to have. But it is quite possible that the trouble lies partially in the factthat you neglect to advertise yourself as a prosperous man by wearing dressy clothes. The young men who put on lots of style are getting the business away from you. Zip and button replacement. A Favorite Remark of young men of limited means is : " If I could afford it, I 'd al- ways go to a tailor." Now a suit of clothes we make will last twice as long as a ready-made, and more than pays for itself in the satisfaction it brings. As for prices— put ours and the ready-made man's side by side, and it will be hard to tell them apart. It's a Man's Duty to dress well. He owes it to society and to himself. If he should give up every pleasure in order to be well clothed, he would be the gainer by it. A well-dressed man is usually a successful man. People listen to him respectfully. He has more chances in life than a shabby fellow. The men for whom we make clothing are well dressed in every sense of the expression. Style and fit are faultless, workmanship perfect, prices low. Read the Ad of every tailor in the paper. Go to each one. If you are per- fectly satisfied with his clothes, and the price he asks, all right. If not, come to us. We want to make clothes for those who will be satisfied with nothing short of perfection. If you 're one of that kind, we 'd like to see you. The Clothes We Make fit the man as the feathers fit the bird. The make, style, fit,finish, and prices are all perfect. Our spring stock is now awaiting your inspection. Be glad to see you any time. The Wisest Han Who Ever Lived said, " Costly thy habit as thy purse can buy." Shakespeare knew that the world consciously, or un- consciously, always judged people by the clothes they wore. The same thing is done to-day, and the judgments are not usually very far from right. The man who will wear ill-fitting, old-fashioned, and poorly made clothes, when we are anxious to supply him with perfectly made swellness, at a low price, deserves to be thought careless, ignorant, and unintelligent. Let us talk to you about spring suits. The Least Expensive Dress is that which is made of good material, and in style. A suit of this kind will wear, look, and feel better than a cheap suit. It 's one that you will not be ashamed to wear anywhere —one in which you will feel perfectly at ease when you meet your friends. Come in, and talk to us about it. Prices lower than you think. Just the Thing. That 's what we want you to think when you get anything here. We aim to give such complete satisfaction that every time you want anything in our line, our name will immediately occur to you. We bring this about by having the nicest stock of suitings it is possible to get, and by charging moderately for the making. A Business Suit displays as much good taste (or lack of it) as a dress suit. Your suit should be in keeping with the prosperity that you feel you deserve. It should be made by us to be made just right. " Fine Feathers Make Fine Birds." There 's a great deal of truth in that statement. Many a fine-looking man owes his good looks to his tailor. Good clothing straightens up a man. The nicely dressed man holds his head up and walks erect. If you think, as we do, that only the best clothing is good enough for you, come and see us. Many people say low prices. The prices are low — so is the quality of the goods. We say "low prices," and we back up the statement with a good, strong reason. We can make the best clothing — make it as well as it can be made at low prices, because our ex- penses are light, and we have many patrons. There 's no use throwing money away there's no use paying any more for perfection than you have to. We 'd be glad to see you at any time. In the Coat Collar lies much of the trim effect (or the lack of it) to a whole suit. Many tailors who do work that is other- wise good, "fall down" when they try to make a neatly setting coat collar. We guarantee satisfaction in this re- spect as well as in all others. Tailor Clothing is the only clothing which is economical. It fits better, there- fore looks and feels better. The clothes are made for you only — not for any one of a thousand who will buy them. Enough time is spent in their manufacture to in- sure perfection. They are not turned out by the hundreds. Every detail has at- tention. The result is goods which look well, wear well, and feel well. Please a Woman perfectly, and you may be sure you have done something. Tailors have something more formidable to con- tend with than the fancies of a man. They must please his mother, his wife, his sisters, and his cousins. If they don't, the man never comes back. Our system of work, to which we credit our success, is attention to details. Little stitches carelessly taken will spoil the appearance of the handsomest goods. Rotten thread will rip as soon as it is touched. We attend to details. We never lose customers. A Suit That Looks Well when one is standing doesn't always look equally well when one is sitting. It depends upon the tailor. The suits we make are cut in such a perfect manner that they hang well in any position. If You Would Be Bound to a Woman, you must wear good, tailor-made clothes. Women do not excuse negligence in dress; because it is of such great importance to dress well, and it costs but little. We would like to take your measure at any time. A Well Dressed Young Man is eligible to good so- ciety almost invariably. The fact that a man is well dressed is the best kind of an indication that he is a man of worth, while smart, prosperous men who neglect personal appearances are often misjudged. It will pay any man to have us make his clothes. A desire for exclusive styles is easily gratified here. We clothe men satisfac- torily in every respect. Our prices are not high, and if they were, it would be worth while to pay them to get such per- fect satisfaction. A well-fitting, durable, stylish suit at a reasonable price is all that any man wants, and it is what every man gets who has us make it for him. Bring Your Boy, or your husband, or your brother. Whoever it is, we guaran- tee perfect satisfaction. Kvery stitch we put into a garment is perfectly placed. The small things have the same attention as the large. We have a fine stock of goods, both foreign and domestic. Always Prepared. Uk sailors are very unlikely to be obliged to fight hand-to-hand;but they can if they have to. Preparedness for any sort of emergency, any time, any- where, is one of the most valuable char- acteristics of our army and navy. One of the secrets of our business suc- cess is that same quality. We are always ready. We keep suitings that are right up-to-date, and we keep posted on the slightest changes of styles.We are ready to take your measure right now. When the Traveling Season Arrives, you will probably wish you had ordered your outing suit sooner. Most people are inclined to wait until the last minute, and then hurry us. Of course we like to hurry, but we can give better satisfaction when we are not rushed too hard. We would like to take your order and your measure now. The Tailor Made Man is invariably the man of brains. And because he has both good clothes and good brains, he is universally admired. You have the brains, and you ought to have us make up one of our suits for you. Just Out of box That's the way you will look if we do your tailoring. And you will continue to look that way for a long time, because we make suits so carefully that they hold their shape well, and do not need frequent pressing. When You See Dressy Men, men who look unusually dressy, you may depend upon it that we do their tailoring. The 400 and lots of others are our customers. A Man Inclined to Be smart can not depend upon an ordinary tailor to make a gracefully hanging suit. If you think extra skill is required in making a suit to fit you properly, you should certainly come to us. Different People Have Different Tastes. You will notice that the people who are generally accredited with the best taste in every respect are the ones for whom we make clothes. The Fit around the Collar of a coat is what dis- plays the skill of a tailor. The coats we make hang perfectly, and have a trim, dressy appearance that is" away beyond the ordinary tailor. Those Swell Hot Weather Trousers probably cost less than you think. The material, although durable, is cheap, and our moderate price for the making puts these aristocratic- looking garments within reach of the clerk as well as his employer. During the Hot Weather you should wear one of these suits. We make them on short notice and guarantee a perfect fit. Let us take your measure today. Certainly, but second-grade tailoring isn't. You can 't afford the "just-as-good " kind of suits that other tailors are offering to make for one-half our prices. They 're dear at any price. Comfort and Style. Those two don't always travel together, but you will find them in one of our made- to-order suits for money. We try to give perfect satisfaction to every one in every case. If we knew you would never come back to us, we would do as good work as ifyou were a regular customer. A Ripped Coat is the sign of a poor tailor, and it 's better to wear ready-made clothing than to patronize a poor tailor. A good tailor works so carefully that when he puts in a stitch, it 's there to stay. He sees that all his materials are right, from the cloth down to the thread used. He gets results. He gets patrons. He is successful because he is honest, and gives satisfaction. We would be glad to make you one of our patrons. Critical Examination. We want you to examine critically every garment we make for you. We want you to look at the seams and at the buttonholes, and at every part where it could possibly be slighted. Test it in every way —strain it. If it is not just as we said it would be, if it is not solid material, honestly put together, let us know about it, and we will make things right. The Power Behind the Throne. If we please My Lady, that is sufficient. If we make a suit which meets with her entire approval, we have done a good job. She notices things a man would never think of— she knows where slights may be made without their being apparent to the casual observer. We aim to please a man's wife as much as we do to please him. If we did n't succeed, we could n't have the patronage we have. If we had n't that, we could n't make these prices. Getting on the Inside. The outward appearance of tailor-made clothing is usually quite good, — that depends on the tailor, but it's the in- side that should be taken into account. That is what you want to examine, and carefully, too. That 's the place where the wily tailor if he be dishonest makes money for himself, and makes his patron lose money. Pretty nearly time to think about that fall suit, isn't it? Not quite so busy now as we will be later. Have more time to be sure everything is perfect. Drop in and examine the fall suitings. Pretty Busy Now. Many patrons, waiting to be measured for their fall suits, but we will be busier later on. The best work, the freshest goods, and the lowest prices draw the crowd here. You can't afford to get along with that old suit we can't afford to let you. It will pay both of us to do business to- gether. We think our fall suitings are the pret- tiest ever woven. Come, and see what you think. " Examination 's free." Reckon It Up. You can easily afford a new suit, and you need one just now. Your fall suit is getting a little old. We will make you a suit for from to It will be stylish, and finely made. You may see the suitings any time you care to come in. If you don't like them, you '11 not be importuned to buy. Style and Fit is a man's first consid- eration when he is about to buy a suit. Price is the next. We have studied both very closely, and we are prepared to make you a first-class stylish suit for money The Way It's Done. Candles are made by pouring wax into molds of uniform size. Ready-made clothing is made by the same process. The molds are the size of the average man. If you happen to be the average size, maybe you can get satisfaction at a ready-made clothing store. In any event, there is nothing so wholly satisfactory as tailor-made clothing made by a good tailor. We don't say this because we are good tailors, but because it 's true. How about the spring suit ? The cloth 's here. Hit or Miss. Ready-made clothing may hit you, and it may miss you. It all depends on you. Tailor-made clothing hits you perfectly fits smoothly across the shoulders, has the right roll in the lapels, trousers don't wrinkle. You can tell a tailor- made man as far as you can see him. He trails style and elegance right along in his wake. When you 're ready for the spring clothing, we 're here, and the cloth 's here. We won't need anything but you. There's the Cloth, here are we, where are you? We have the ability, material, and desire to make you the nicest fall suit on earth. Wewill guarantee perfect satisfaction. We 're not going to tell you how we do it, because we haven't time. But we guarantee satisfaction in every re- spect, and will prove this any time you will let us. Keep On, Smoke up a pound a day, and then go about in an overcoat full of suggestive creasesand the subtle perfume of the wily camphor ball, talking about the expense of new clothes. While we are here, making the clothes we do, charging the prices we do, there is no excuse for a man's no matter what his financial standing wearing old or ready-made clothes. Think it over, and smoke less-expensive cigars for a while. The Art of Dressing Well is really a science. It needs study and thought — much more of it than the average man can afford time for. And right here is where we make ourselves especially useful. You need only to select the cloth, we will attend to the rest. We study each one of our patrons. We know the style most be- coming to the stout man and to the tall man. This knowledge is at your disposal at any time. If You will Just Drop in when you 're on our street, it will give us pleasure to show you the finest line of fashionable fabrics for summer clothing that this town ever saw. We like to show them — we 're proud of them. When you see them and leam how little they cost, " You will very likely conclude that it 's the wise and economical thing to give us an order for a suit. Come in, anyway, any day. We Stand By every bit of work we do. we are here at any If unsatisfactory, time to make it satisfactory. An un-satisfied patron would worry us more than the unsatisfied patron would be worried. We have a standard to which we adhere unflinchingly that standard is to do the very best work at moderate prices to keep every one who once comes to us, and above all, perfectly to satisfy every one. Sewing on Trouble. There is an old proverb to the effect that every time you have a button sewed on the clothes you are wearing, the sewer sews on trouble. Whether this is true or not, it certainly TAKKS trouble to sew up rips and on buttons. Good work won't rip buttons well sewed on won't come off. We try to do good work. We are ready at any time to make good any deficiencies. We want your patronage. No Better Fabrics ever met a tailor's shears than the elegant and exclusive suitings we have selected for the spring and summer seasons. Every piece represents the best value and the latest patterns the market affords, sure to give satisfaction and to prove durable and economical. Come in, and decide which piece you want vour new suit cut from. Perfect Measurement is the secret by which we are enabled to give our patrons ab- solutely perfectly fitting clothing. We know how to measure you, and we know how to cut the cloth to the best advan- tage. We know the tailoring business thoroughly well. It 's in the Make there 's where the secret of success lies in tailor-made clothes in the make. A tailor-made suit is man's individual property he has the satisfaction of knowing that it was made for him alone. The fit and style count for more than anything else. If these are wrong — the whole will be wrong. We are noted for the elegance, style, and trimness of the work we turn out, and for our moderate charges. You Can't Be Santa Claus in an well-fitting suit of clothes. You won't look the part. A Santa Claus that bags at the knees does not inspire respect. Don't let your family be ashamed of its Santa Claus. Come to-day, and let us measure you for a suit that will brace up your self-respect. Times Change. Fashions change continually with a tailor. With the ready-made clothing man they change whenever he finds it convenient to buy new stock. A man can be perfectly sure of entire clothing satisfaction at a tailor's only. There are no two men alike. In one there is a little defect here, in another it is in an entirely different place. Tailor- made clothing is the cheapest in every way man can figure. Style, satisfaction, finish, and elegance may be had for money . The Tailor Made Man is going to get better clothes from us during the coming season than he ever has before. He 's going to get little better cloths. He 's going to get little better linings and workman- ship. We can't give him any better fit than we have in the past. We 're going to do something else. We 're going to try to cut our prices a little bit closer. A Man Who Has His Clothes Made Here never permanently for sakes us. He may go once to a ready made clothier, but he gets dissatisfied, and comes back to us. We want the man who wears ready-made clothing to come here for one suit. We promise him cloth- ing perfection at moderate prices. A Careful Tailor is what every man is looking for, and what every man will find here. We don't tolerate carelessness in our store. If you get a suit of clothes from us, you can depend upon its being thoroughly made, inside and outside. The style and quality are right. So is the price. Dress Well economy to go around It is poor ready-made clothing when you fitting, can have a suit made to order for "the same price. A tailor makes it his duty to remedy your bad points, while the ready-made suit is cut from one model, and must serve all. A tailor has the advantage as to style, because ready-made clothes are made up at the beginning of the season, and thus they miss the latest and ever- changing fads. When You Know Where to Go for your work, you find that well-made clothes cost no more than most poorly made clothes. We em- ploy only the most thoroughly trained operator. We use only the best material. We charge only living prices. Appearances. If you want to make a presentable ap- pearance at home or abroad, you need the services of a good, reliable tailor. Re- member no two men are built alike, and ready-made clothing can not give you perfect satisfaction for this reason. A man has a peculiarity of his own, and unless he has this taken into consideration his clothes can not possi- Genuine Wool. We don't have anything to do with the half-wool cloths that look so well when new, and so badly when subjected to a few weeks wear. We cant afford it and neither can you. A Large Variety of Goods is here waiting your inspection and approval. All the best goods in the newest weaves and color- ings. We will make you a made-to- measure suit from our stock of goods for Money . We guarantee a perfect fit and perfect finish. If you want a suit for good, solid wear, it will pay you to get one of these. An Object of Admiration. Good clothes mark a man wherever he goes. They are the basis upon which people form their estimate of him. You are not well dressed simply be- cause your clothes cost a lot of money, or because the material in them is good. Your clothes must fit you, be a part of you, and become you. They can't do that unless they are made for you, by just such artistic tailors as we are. We Can Handle Shears Skilfully. Every man in uk Tamworth would have his clothes made to measure if he fully re- alized how much more comfort, more style, and more money's worth he gets when he buys his garments that way. Jt is n't odd that a man who has once worn a made-to-measure suit hardly ever goes back to a ready-made one. An Extra Pair of trousers for spring days. Isn't that just what you need? It will brighten up the coat and vest you now wear, so that the combination will look like a new suit. Remember that our trouserings are select, that we give you a good fit, and that they will be in the latest style. An Extra Pair of trousers for spring days. Is n't that just what you need ? It will brighten up the coat and vest you now wear, so that the combination will look like a new suit. Remember that our trouserings are select, that we give you a good fit, and that they will be in the latest style. The Success of Our Business depends upon the way the cloth is cut. We have the best cutters that we can find. Wesave money by cutting the cloth without waste, though we are generous in the use of it where we should be. On the cut of the garment depends the style. That is why our made-to-measure clothes fit well, and are reasonably priced. Dressing Well is an art, and the man who has his garments made to measure by us has found the key to that art. It does n't require any arguing to show you that you can get a better fit and more style in a suit or an overcoat when they are molded to you. It's Risky to get your clothes made by a tailor who doesn't know his business thoroughly. We are wide-awake enough to know just what the very latest fashion is, and just how far we can use it in your case, and meet your peculiar wants. When you come to us, we cater to your taste in clothing. Wedon't try to give you something you don't want. All Wool and as wide as you measure. That 's the kind of a suit you '11 get, if you order from us. We guarantee a fit. You Get Measure for measure here, and one hundred penny worth of satisfaction for every dollar of your money. We are making suits in the highest style of the tailoring art. We are employing the latest patterns and the most substantial woolens. We are charging the same reasonable prices as heretofore. A Close Inspection of our tailoring methods will convince you that we are business people, as well as masters of what is good form in men's wear. The clothes that we make to your order cost a very little more than the ready-made garments which fit but one in ten. The First Spring Blossoms mean a good deal in the tailoring world. Proper preparation for spring necessitates lots of hustling, and gives lots of opportunities to the man who has an eye open for bargains. If you want to get a handsome, stylish, well-made suit of clothes, we can give you just what you want at a very low price , if you come now. Drop in and let us show you what we can do for you. A First CIass Tailor can benefit a customer as much in the way of suggestion as he can in the matter of material and fit. If a customer selects a piece of cloth for a cutaway suit and we know the coat will look better cut in sack style, we will tell him so. Experience and a desire to please are two helpful lessons for a tailor to learn. If a Man Goes to a Tailor for a suit of clothes, it means that the man wants something better than ready-made clothing. It stands to reason that made-to-measure garments contain individuality that can not be found in stock goods. Our serv- ice is such that we guarantee absolute satisfaction in every detail. Time and Money can not bring you better clothes than we are turning out every day. Our experience, the skill of our cutters, the highest grade of all the ma- terials we employ, and the personal su- pervision which we give to every order, help us to give the customer the genuine satisfaction that he feels he is entitled to. Mirrors and Eyes Are Honest Critics, but the best judge of what is best in clothing is the man who makes the clothes. We find it a simple matter to give absolute satisfaction when the customer is willing to accept an hon- est opinion merely for what it may be worth to him. Anybody Can Fit a wooden model of standard proportions, but it requires an experienced tailor to fit the living man in the way he should be fitted. The first order that you give us will prove a per- sonal recommendation to you of the highest sort, and each succeeding order is a strong indorsement of what has gone before. Perfection in the Art of Dressing well can never be obtained through the medium of the ready made clothier. The clothing we make is made to fit every line and curve of your figure, and is as nearly perfect as clothes can be. Really moderate prices for really superior work. Each Garment That We Make for you has that air of individuality so much sought by the fash- ionable man. We may not put better cloth into our clothing than you have had from another tailor at the same cost, but we assuredly give a man a fit that can not be improved upon. Fashion are sensible to the fact that having their clothes made here means the least inconvenience and the greatest satisfaction. Expert cutters that will give a perfect fit the first attempt, and experienced tailors to finish the gar- ments in a manner that will leave no ground for complaint. Satisfaction as- sured. High class Tailoring is worth a first class price, and you sacrifice something in the way of quality or making, if you attempt to pay less than we are asking. Having your clothes made by us insures your getting as good as money and brains can possibly produce, and you get protection in the way of a guarantee. Our Style Is Exclusive, and worth in itself more than passing consideration. Men of particular tastes will do well to inves- tigate our claim that the additional satis- faction they get from our clothes is really money in their pockets. Comfort, Ease, and Elegance are three essentials to perfect clothing. These are the things which are responsible for the custom tailor's existence, and have helped us to build a reputation that is second to none. Give us a sample order, and learn the secret of our popularity. Satisfaction guaranteed. The Fabric Is but One Element in a suit of clothes, but made by tailors of our reputation, the fabric is everything. We could not do shabby work, if we really tried, so all you have to figure upon is the quality of the cloth. Your eyes and fingers tell you what that is, in less than no time. Good Workmanship and Good materials are essential to high class tailoring. We are not high-priced tailors, and to pay much less than we ask is to sacrifice some of the good qualities that go toward making a man well dressed. We do not sacrifice anything in our tailoring establishment. We are particular in every detail. You Will Be Proud of your clothes if you have them made here. We give perfect satisfaction in quality, fit, and finish. We take great pains with our customers. We want to keep their trade. If we get yours, we know that we will keep it, as we can give satisfaction in every detail. A Break in Wool. We are having our usual break in woolens in order to make way for our fall stock. We can make a suit to measure at an exceedingly low figure, and give you as much satisfaction as you will get elsewhere for as much again as we ask. It won't be time wasted to look at our stock. It will save you money. Examine our Clothes, and you will see that the patterns we show are the newest and the best. If you want a made-to-measure suit that has style, fit, and finish at a fair price, come to us. The Latest Thing in Cloth is always to be found at this tailoring establishment. If you have n't a good tailor, and are looking for one, try us. One trial will convince you that you can not get better satisfac- tion for the same money than we will give you. The Fit and Finish of Clothing depend entirely upon human carefulness. A first-class tailor can give your garments the care that is needed. The result will be stylishly- made garments in the newest patterns, and they fit, like a glove. No Trouble to Please you here. You are paying the money, and you are the one to be suited. And suit you we can, with a fine line of patterns, a perfect fit, and a moderate price. A Woman's Criticism of what a man's clothes should be is pretty accurate. There can be no possible fault to find with your appearance if your clothes are made to measure in an expert way. The style of the garments we make is a sufficient guarantee for first-class work. We 're More Particular about the fit than our customer himself. We consider our reputation staked on every suit and over- coat we make. That 's why we 're sure we can satisfy you. That 's why we ask you to give us your trade. We know that if you do patronize us, you will always be able to say: Am thoroughly It Stands To Reason that you will be more pleased with a suit when you have selected the pattern, had it made for you, and know that you look well in it. A great many men do themselves injustice by wearing clothes that do not become them. We ask you to come, examine our ex- clusive, handsome patterns. We will tell you who we are making clothes for, and you will find the best-dressed men in town in that list. Evening Dress must be faultless. You are doing yourself an injury if you allow a tailor to make your full dress suit who is n't thoroughly up in every detail. We have exceptional advantages for studying the styles, and we give you the benefit of all that 's new at prices asked by tailors who are a year behind time. The Club Man knows how to dress and patronizes us. We know every latest fad. We know how to put that touch into a man's clothes that gives them individuality. We have a line of suitings, overcoat- ings, and trouserings that was selected with great care. A Difference of Opinion makes men seek a tailor. If all men thought alike about fabrics and styles, ready-made clothing would do first rate. Who wants to be one of ten thousand who wear the same stuff cut the same way fitting each man a little bit and no man perfectly ? The correct dresser wishes some little individuality in his garments. Moreover he wants to know how and by whom they are made. Fall patterns from the best domestic and foreign mills all ready to show you. Correct Dress for Men. The busy man does n't have much time to think about his clothes. The safe thing and the wise thing for him to do is to go to a good tailor and put himself in his hands. We believe that our customers are the best-dressed men in town, and you '11 find that, almost to a man, they rely on our judgment in the selection of their clothing. Come in and let us show you the newest patterns in imported and domestic goods. Webster Says a goose is : A large, web-footed bird of the sub-family Anserinse. A tailor's smoothing iron. A silly creature, a simpleton. You can see the first in any barnyard. The second we can show you in our tailor shop. The third is the man who wears slop-shop, hand-me-down, ill-fitting clothes when at about the same price he can have us make him look like a gentle- man in perfect fitting, stylish garments you can see HIM on the street every day. Clothes Make the Man ridiculous more surely than anything else can. Take the dress suit, for instance. It 's a suit of neces- sity to every man who goes out in soci- ety, but it makes him an object of pity if it is not an exact fit, and does not con- form to the latest style. We make a specialty of dress suits that are correct in style, and tailored in the most superb manner. The Old Proverb that: it takes nine tailors to make a man, may possibly mean that it takes nine trials to find the right tailor. You can save eight trials by coming here first. At this time in the year we can do considerably better by you than later. Not better in style, fab- ric, fit, or finish that's impossible but better in price. Very Huch Depends upon the right kind of clothing. Success and will fitting clothing rarely go together. To fit properly, your clothing must be made for you, made by such skilful and artistic tailors as ours are. The cost ? Not by any means what it's worth. The Man Whose Clothes Fit is the man whose clothes were made for him. No man whose clothes were made for nobody in particular can be really well dressed. The suit we make for you will not only look better at first, but it will wear longer and look well until it 's fairly worn out. Fancy Vestings. Your wardrobe is incomplete without fancy vests. Fashion says you must have them. We have a line of the very freshest conceits in vestings of all sorts very handsome and effective they are, too. Come in and look them over. A Suit that Suits. If a suit of clothes isn't precisely what you want it to be, in every detail, you'll never like it. Every time you look at it you'll think of its shortcomings instead of its good points. The only way to get a suit that really suits you is to choose your own fabrics, and have them put together precisely as you want them. This is the place to find the goods you want, and get the workmanship you want. Let Us Make It. The easy-est thing you can do about that summer suit is to let us make it. You wi11 be sure of the fabric, sure of the cut, sure of the style, sure of the fit, sure of the durability. And you will be sure that the price is away below the figure which such work as ours would cost you elsewhere. Come ToDay, and let us take your measure for your fall suit. We have an exceptionally wide assortment of the choicest fabrics, of every description, and as you know, our work is as artistic and distinctive as high-grade tailoring can possibly be, and our prices are lower than those for which you can secure such serv- ice elsewhere. Have We Your Measure? If not,come in and let us take it. The time has arrived when vou can no longer get along without the proper fall and winter clothing. To be suitable it must be made for you. To be properly made, stylish, well- fitting and durable, we must make it for you. We are ready.